AI coaching & training in Morocco

I help leaders and teams in Morocco move from noise to clarity on AI, not with slides and statistics, but with real work, shipped for clients like them. The goal is never to go fast. It is to go right.

See the offers WhatsApp Read how I think about it

The problem

Most leaders have seen the same ChatGPT demo a dozen times and are still unconvinced, rightly so. A chart of adoption rates says nothing about whether AI is relevant to their business, their team, their specific problems. Meanwhile the teams that panic and implement end up with tools they do not know how to use, adopted by staff who feel threatened rather than empowered.

My approach

I stopped explaining and started showing: real projects, in your sector, with your constraints. Every sector has a process done manually today that should not be, a document rewritten from scratch every time, a customer touchpoint that is slow or inconsistent. That is where we start, not the grand transformation, but the one thing that is obviously broken. Understand the fundamentals first, automate second.

Ways to work together

Three ways in, depending on where you are: sit in on a group session, get two hours alone with me, or bring it to your whole organisation. Every one of them ends with something running, not a slide deck.

  • Open enrolment

    Group session

    490 MAD
    per seat

    Half a day, a small group, and the one workflow in your job that should not still be manual.

    Reserve a seat WhatsApp

    What's included

    • Small group, capped so everyone actually builds
    • Live demos of real work, shipped for Moroccan clients
    • You leave with one workflow mapped and a first automation running
    • Materials in English, French and Darija
  • Most chosen

    One-to-one

    2 990 MAD
    per session

    Two hours, just you and me, on the tasks that actually eat your week. You build, I guide.

    Book a session WhatsApp

    What's included

    • A 15-minute scoping call to pick your three heaviest tasks
    • We automate them together, live, on your own tools and data
    • Built so you can repeat the method without me
    • Direct access between sessions
  • Companies

    For your company

    On quote
    starts with a 15-min call

    Roll AI out across your teams, under the constraints your sector actually has.

    Book a 15-min call WhatsApp

    What's included

    • An audit of your highest-volume processes
    • Training for your teams, in French, Arabic or Darija
    • A working prototype on your own data
    • A 90-day rollout plan and an internal owner
    • Compliance-first for banking and insurance

Prices are per person and exclude VAT. Sessions run in Casablanca or remotely, in English, French, Arabic or Darija.

Why me

Plenty of people can explain AI. Fewer have shipped it, defended it to a compliance team, and taught it in Darija in the same week.

I ship what I demo

Seven products of my own are live: nBot, Risala, Suwar, Barq, Bayen, Remindian and Ou Sortir. What I show in the room is something I built and still run, not a stock example from a vendor deck.

I have sat on your side of the table

Five years at EY in financial services consulting, then ten years running my own company. I know how a regulated organisation actually evaluates, approves and deploys, and why most pilots quietly die before production.

Four sectors, one country

Banking, insurance, real estate and agribusiness, trained here, under Moroccan constraints. The technology is identical everywhere. The fear, the urgency and the rules are not.

The language of the room

English, French, Arabic and Darija. The moment someone stops translating the concept in their head is the moment they start building with it.

Sectors I serve

The technology is the same across all of them. The fear, the urgency, the constraints, and the breakthrough moments are not. After training teams across four industries in Morocco, I have learned that sector shapes the problem, and mindset shapes the outcome.

  • Banking

    Compliance-first. Local deployment, full audit trails, and internal use cases: document generation, regulatory checks, knowledge bases that actually answer.

  • Insurance

    Closing the gap between what agents know and what clients understand: contextual, personalized explanations of complex products in French and Darija.

  • Real estate

    Decoupling content from calendar and budget: listings, lifestyle visuals, and client communication produced in seconds, not half-day shoots.

  • Agribusiness

    The document problem nobody talks about: certificates, compliance reports, supplier comms, plus sales enablement that personalizes instead of mass-mailing.

What you walk away with

  • 01

    Clarity, not noise

    Leaders leave knowing where AI fits in their business, and where it does not. The shift from noise to clarity is the real deliverable.

  • 02

    A surgical first step

    We pick one workflow, automate it properly, and measure it. ROI visible in weeks, not years. No broad, all-at-once transformation that quietly fails.

  • 03

    A team that owns it

    Skills that stay after the session: an internal owner, a 90-day plan, and staff who feel empowered rather than threatened.

  • 04

    Grounded in shipped work

    Everything I show is real: tools built for clients in Morocco, in French and Arabic, under the constraints you actually operate under.

More on how I think about it

Read all

Let us find the one thing that is obviously broken.

Whether you have never used ChatGPT or you want to automate your entire workflow, the first conversation is the same: your sector, your constraints, and where AI actually fits. No pitch, a plan.

Get in touch WhatsApp