Articles & notes

How vibe coding with Claude gave me back the ability to build, and changed everything about how I run my agency.

Give the same brief to a designer and a non-designer. Point them both at an AI image generator. The outputs will not be equal. Here's why the artistic eye still wins, and why that matters more now than it ever did.

We used to spend half a day on a single photo shoot. Now we generate twelve angles from one image. What AI did to our photography workflow, and what it still can't fix.

I've tried to delegate the relationship. Multiple times. My clients always find their way back to me. Here's why I stopped fighting it, and what it taught me about the one thing you actually can't hand off.

Long timelines, unnecessary changes, clients who can't see what you're building. The frustration no agency founder talks about, and the one thing that keeps me going.

Running two agencies, multiple products, and I'm home before dinner every single day. Not because the work is done, but because I've learned that being present at home is how I do the work at all.

Banking, insurance, real estate, agribusiness. The technology is the same. Everything else isn't. What four industries taught me about where AI actually fits.

Arguing about AI is pointless. I stopped explaining and started showing. Here's what actually changes a skeptic's mind.

Every AI training session starts the same way. Three types of people walk in. One has never heard of it. One thinks it's a bubble. One is panicking because his competitor just launched a chatbot.

I've owned a Canon 5D, a Fuji X100, two Sonys. They all stayed on the shelf. The Ricoh GR III lives in my pocket, and it changed how I see photography.

We were drowning in a hundred WhatsApp messages a day. Forwarding, losing messages, chaos. So we built Risala: an AI-powered WhatsApp CRM that now serves our clients too.

Où Sortir started as a WordPress side project with 80 listings and 20-minute manual enrichment. We rebuilt it with Astro, Directus, and an AI pipeline that cuts listing creation to 30 seconds. Now it's a standalone business with a dedicated team.

How coaching people on AI pulled me out of my post-Covid bubble and reconnected me with the thing I was missing most: human contact.