About me
Story
My path started with engineering at ESIGELEC in Rouen, where I fell in love with building things that actually work. A Master at NEOMA Business School taught me the business side.
Five years at EY in financial services consulting gave me the discipline and client-facing skills I use every day. But I always knew I wanted to build my own thing.
In 2016, I launched Netspace as a digital agency. By 2024, we had evolved into two complementary agencies: Netspace for digital, and N0 for AI consulting and training.
Today, I spend my time between coaching companies on AI, building internal tools through vibe coding, and shooting street photography.
Favorite Films
More on Media- The Truman Show
- Interstellar
- Insomnia
- Before Sunrise
- Sinners
- The Dark Knight
My Wishlist
See my kit- Leica Q3 43mm
- Cartier Santos (Black ADLC)
- La Marzocco Linea Micra (Stainless Steel)
- Laowa 10mm f/2.8 Zero-D FF
Stack & Services
Currently building
View all
Latest writing
Read allI Stopped Outsourcing My Ideas
How vibe coding with Claude gave me back the ability to build, and changed everything about how I run my agency.
Feb 27, 2026What AI Actually Does to a Team
The promise is productivity. The reality is more interesting, and more complicated. After training dozens of teams across Morocco, here's what AI actually changes when it lands inside a real organization.
Jul 8, 2026The Internal Bet
We don't have a creative department. We have a creative challenge. Every few weeks, the brief is simple: build the most impressive thing you can. No client, no deadline, no budget. Here's why it's the best business decision I've made.
Jul 1, 2026