Articles & notes
Thoughts on building products with AI, entrepreneurship, photography, and the tools I use every day.
I Stopped Outsourcing My Ideas
How vibe coding with Claude gave me back the ability to build — and changed everything about how I run my agency.
Feb 27, 2026The Moment Skeptics Believe
Arguing about AI is pointless. I stopped explaining and started showing. Here's what actually changes a skeptic's mind.
May 5, 2026The Three CEOs in Every Room
Every AI training session starts the same way. Three types of people walk in. One has never heard of it. One thinks it's a bubble. One is panicking because his competitor just launched a chatbot.
Apr 20, 2026The Camera That's Always With Me
I've owned a Canon 5D, a Fuji X100, two Sonys. They all stayed on the shelf. The Ricoh GR III lives in my pocket — and it changed how I see photography.
Mar 21, 2026Why We Built Our Own WhatsApp Platform
We were drowning in a hundred WhatsApp messages a day. Forwarding, losing messages, chaos. So we built Risala — an AI-powered WhatsApp CRM that now serves our clients too.
Mar 13, 2026From Side Project to 100% PageSpeed: How We Built Morocco's Restaurant Guide
Où Sortir started as a WordPress side project with 80 listings and 20-minute manual enrichment. We rebuilt it with Astro, Directus, and an AI pipeline that cuts listing creation to 30 seconds. Now it's a standalone business with a dedicated team.
Mar 6, 2026The Unexpected Side Effect of Teaching AI
How coaching people on AI pulled me out of my post-Covid bubble and reconnected me with the thing I was missing most — human contact.
Feb 18, 2026