The Unexpected Side Effect of Teaching AI

I didn't plan to become a coach. I didn't plan to stand in front of rooms full of people and teach them how to use AI. I definitely didn't plan for it to become the thing that pulled me out of my post-Covid bubble.

But here we are.

The bubble

When you're married, raising two kids, and running two companies, your social circle shrinks to a very specific radius. Your team, your family, your screen. After Covid, that radius got even tighter — and honestly, I didn't fight it. The work was there, the clients were there, everything could be done remotely. So I stayed in my lane.

At N0, we went all-in on AI early. Not as a buzzword — as the entire business model. An agency built from the ground up around artificial intelligence. We developed nBot, which grew to become the leading AI chatbot solution in Morocco with over 250 recurring clients, from individuals to companies like Somfy and Outsourcia. We built AI avatars for institutions — fully modeled 3D personas with lip-sync, powered by AI, that could be automated through a simple interface for institutional communication. We handled automation, RPA, everything that fell under the AI umbrella.

And naturally, I trained my own team. They had to keep up with how fast things were moving. New models every few weeks, new capabilities, new paradigms. We stayed ahead.

But something was missing.

A conversation that changed the direction

It started with a client. A marketing manager at a major company who had always been impressed by how we worked at Netspace and N0 — the tools we used, the speed, the methods. One day, our conversation drifted from deliverables to something more personal: could we build his AI alter ego?

The idea was fun at first. A chatbot fed with all his professional data — his expertise, his decision patterns, his way of thinking. Something that could reason on his behalf. We built it. Then we layered in automations. This was well before AI agents became what they are today. We were doing it with duct tape and conviction.

But what struck me wasn't the tech. It was the conversation. The spark in his eyes. The questions he asked. The way he leaned in. I hadn't had that kind of exchange in a long time — one where someone genuinely wanted to learn from me, not just receive a deliverable.

People didn't want a tool. They wanted a guide.

When I started showing AI to people outside my usual circle — clients, partners, acquaintances — the reaction was always the same. Surprise first. Then curiosity. Then the question I didn't expect:

"Can YOU teach me this?"

Not "where can I learn this." Not "is there a course." They wanted me specifically, because they already trusted me. They'd seen what we built. They knew I wasn't selling hype.

So I started. First with agency clients — informal, one-to-one sessions. A CEO who wanted to understand how to bring AI into his company. We ended up training his entire staff, together with my team. A woman who wanted to launch her own business — she did it entirely with AI, no hiring, no external dev team. Just her vision, the right tools, and someone to show her how.

Each session reminded me of something I'd been missing. The energy of watching someone's perspective shift in real time. The human connection of sitting across from someone and solving their problem together. Not through a screen. Not through a Notion doc. Face to face.

Scaling the fear

Let me be honest: I was terrified.

Not of AI — I'd been living in it for years. I was terrified of not being good enough as a teacher. Of standing in front of people and falling short of their expectations. Impostor syndrome is real, even when your track record says otherwise.

But I'd been a finance consultant before Netspace. I'd presented projects worth hundreds of millions of euros to boardrooms full of people who could smell uncertainty. That experience built a foundation I didn't realize I still had. I leaned on it. I got certified. I structured my approach. And I showed up.

The formats evolved. At N0, we now offer everything from discovery masterclasses to intensive 3-day workshops. One-to-one coaching for executives. Group sessions for teams. Each format tailored to where people are in their AI journey — from "I've never used ChatGPT" to "I want to automate my entire workflow."

What coaching taught me about myself

The irony isn't lost on me. I spent years building AI solutions — chatbots, avatars, automation pipelines — things designed to reduce the need for human interaction. And the thing that brought me back to life was the most human activity possible: teaching.

Every session, every workshop, every time someone's face lights up when they realize what they can do — that's the thing. That's what I was missing behind my screens and my sprint boards and my family routines.

I'm not saying I was unhappy before. I'm saying I was incomplete. The engineer in me was thriving. The builder was thriving. But the part of me that needs to connect, to share, to see the direct impact of knowledge transfer — that part had gone quiet.

Coaching woke it up.

This isn't about AI

If you've read this far expecting a sales pitch for AI coaching, I'm going to disappoint you. This is about something bigger.

It's about the fact that the most transformative things in your career often come from the least expected places. I didn't set out to become a coach. I set out to build an AI agency. But the path led me here — to a place where I get to combine everything I know with everything I care about.

If you're an expert in your field and you've been thinking about sharing that knowledge — do it. Not because it's a business opportunity. Because it will change you in ways you can't predict.

And if you happen to want to learn how AI can transform your work, your business, your thinking — you know where to find me.